We have social networks for communication. Communication is the major purpose of social networks. However, as technology evolves businesses from different industries are finding ways to incorporate social media into their systems. Nowadays, your Facebook page knows what are your favorite brands, what you have been shopping recently and generates advertising banners on your page based on that. This provides a unique, personal approach.
Another great example of the innovative use of social networks was discovered in India. Police officers are using Facebook to catch drivers who are violating rules. According to Heather Timmons, “The traffic police started a Facebook page two months ago, and almost immediately residents became digital informants, posting photos of their fellow drivers violating traffic laws. As of Sunday more than 17,000 people had become fans of the page and posted almost 3,000 photographs and dozens of videos“ (Timmons.) A lot of drivers have been caught due to the posts of the public.
Unfortunately, everything has its „dark side.“ According to Gauar Mishra, “When you start using the Internet as a way for the government to keep tabs on its citizens, I start getting really worried, because you don’t know where it will end“ (Timmons.) Besides that, social networking brings a lot of privacy issues. People’ s contact information, other sensitive data becomes public. Even Randi Zuckerberg was not able to keep her photos private on Facebook. Family photo posted by her and meant only for her family and friends went public. (Greenfield).
To conclude it is obvious that social network makes our communication a lot easier as well as gives possibilities to other industries to provide their services in a more efficient and personalized way. However, we should never forget that what we post on social media forever stays there and may be used against us.
References
1. Greenfield, R."Facebook Privacy Is So Confusing Even the Zuckerberg Family Photo Isn't Private,” The Atlantic Wire, Dec 26 2012. Web Mar 6 2019
2. Timmons, Heather. "In India, Using Facebook to Catch Scofflaw Drivers" The New York Times. 3 Mar 2008. Web 27 Feb 2019
Another great example of the innovative use of social networks was discovered in India. Police officers are using Facebook to catch drivers who are violating rules. According to Heather Timmons, “The traffic police started a Facebook page two months ago, and almost immediately residents became digital informants, posting photos of their fellow drivers violating traffic laws. As of Sunday more than 17,000 people had become fans of the page and posted almost 3,000 photographs and dozens of videos“ (Timmons.) A lot of drivers have been caught due to the posts of the public.
Unfortunately, everything has its „dark side.“ According to Gauar Mishra, “When you start using the Internet as a way for the government to keep tabs on its citizens, I start getting really worried, because you don’t know where it will end“ (Timmons.) Besides that, social networking brings a lot of privacy issues. People’ s contact information, other sensitive data becomes public. Even Randi Zuckerberg was not able to keep her photos private on Facebook. Family photo posted by her and meant only for her family and friends went public. (Greenfield).
To conclude it is obvious that social network makes our communication a lot easier as well as gives possibilities to other industries to provide their services in a more efficient and personalized way. However, we should never forget that what we post on social media forever stays there and may be used against us.
References
1. Greenfield, R."Facebook Privacy Is So Confusing Even the Zuckerberg Family Photo Isn't Private,” The Atlantic Wire, Dec 26 2012. Web Mar 6 2019
2. Timmons, Heather. "In India, Using Facebook to Catch Scofflaw Drivers" The New York Times. 3 Mar 2008. Web 27 Feb 2019
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